Guide

How to See Profit and Margin in Metorik

Metorik does track profit and margin, and it goes deeper than most people expect. The catch is that none of it appears until you tell Metorik what your costs are. Out of the box it shows revenue, because that's the data your store already sends. Profit and margin only light up once you set your cost of goods, and from there you can layer in shipping, fees, and ad spend for a true net number. Here's how to set it up and where to actually look once you have.

Step one: set your product costs

Profit reporting in Metorik is built on your cost of goods, so this is the part you can't skip. There are three ways to get your costs in.

Import them from your store

If you already keep product costs in WooCommerce, using the native COGS feature or the official WooCommerce COGS plugin, Metorik imports them directly. The same works for Shopify cost data. This is the fastest path if your costs already live in your store.

Set them manually in Metorik

You can enter a cost for each product and each variation directly in Metorik's costs section, which is useful if you've never recorded costs in your store itself.

Bulk import by CSV

For a large catalog, you upload a spreadsheet of product costs rather than entering them one at a time.

Once costs are in, Metorik applies them across your orders so profit and margin can be calculated everywhere they appear.

Step two: add the costs beyond product cost

Product cost is only part of real profit. Metorik lets you configure the rest so the numbers reflect what you actually keep.

Shipping costs, defined by destination country, shipping method, a fixed rule, or synced from ShipStation for actual figures. Transaction costs, set as a fixed amount plus a percentage per payment method, so card fees come out of profit. Ad spend, synced from Google, Meta, TikTok, and others, which lets you see profit after acquisition. And operational costs, the recurring or one-time expenses like rent, salaries, software, and packaging.

You don't have to set all of these. Product cost alone gets you gross margin. Adding the others moves you toward true net profit. The point is that Metorik can hold all of it, so decide how complete you want the picture to be.

Where profit and margin actually show up

Once costs are set, the numbers appear throughout the app rather than in one report.

On your product, variation, and category views, you get COGS, Profit, and Margin as columns you can sort and export, so you can rank products by what they earn rather than what they sell. Click into any single product and you see its COGS, profit, and margin over time. Every order carries its own profit figure. And the Costs and Profit dashboard pulls it together into top-line revenue, cost, profit, and margin for a period, alongside your inventory on hand and its value.

You can also filter by cost, for example showing only products with a COGS above zero, which is a quick way to find items you haven't set a cost for yet.

What to know before you rely on it

Two things worth being honest about.

First, it's only as accurate as the costs you maintain. Metorik calculates from the cost numbers you give it, so a product with no cost set shows no margin, and a stale cost shows a wrong one. Per-item profit is an estimate, not your accountant's number, and it drifts if your costs change and you don't update them.

Second, it's a tool you operate. Setting costs, configuring shipping and fee rules, and building the views you want are all things you do yourself inside the platform. That's exactly right for an operator who wants to drive the reporting. It's more than some small stores want to take on just to see their margins.

If you'd rather not set all this up

Metorik is a strong fit if you want a full analytics platform you run yourself. If what you actually want is to see your sales and true margins without configuring a tool, that's the gap Flumen fills. You connect your store with one click, and a dashboard is built and reviewed by a live person and delivered on a single page: sales, top products, and real margin with cost captured at the time of each sale. No cost rules to configure, no reports to build, flat pricing that doesn't climb with your order volume.

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Frequently asked questions

Does Metorik track profit and margin?

Yes. Once you set your product costs, Metorik shows COGS, profit, and margin on your products, variations, categories, and individual orders, and you can add shipping, transaction, ad spend, and operational costs for a net profit view. It doesn't appear until costs are set, because your store only sends revenue by default.

Does Metorik calculate cost of goods automatically?

No, you provide the costs and Metorik does the math. You set product and variation costs directly in Metorik, import them from your store, or bulk upload by CSV, and from there Metorik applies them across your orders to calculate COGS, profit, and margin. A product with no cost set shows no margin until you add one.

Can Metorik import product costs from WooCommerce or Shopify?

Yes. If you already keep costs in your store, using WooCommerce's native COGS feature or the official WooCommerce COGS plugin, or Shopify's cost field, Metorik can import them directly rather than having you re-enter them.

The bottom line

Yes, Metorik shows profit and margin, down to the individual product, variation, and order, and it can fold in shipping, fees, and ad spend for a true net view. The work is in the setup and the upkeep: costs have to go in and stay current, and you operate the tool to get the views you want. If that's the control you're after, it's a capable system. If you'd rather have your margins delivered instead of configured, that's worth weighing before you commit.

Comparing Metorik to simpler alternatives? See our small store comparison

Wondering what Metorik costs? See our pricing breakdown